⋆ 444 CONSULTING GROUP ⋆

⋆ 444 CONSULTING GROUP ⋆

High-Impact Marketing for Beauty & Wellness Brands

About ⋆444⋆

444 Consulting was born in Los Angeles with the belief that powerful brands are built at the intersection of vision, strategy, and soul. Founded by Natalia Romo-Puerta — a seasoned marketing leader with 10+ years of experience across the beauty and wellness industries — 444 is more than a consultancy. It’s a creative partner for founders, investors, and in-house teams ready to grow with intention.

The name 444 is no accident. Inspired by the angel number symbolizing alignment, guidance, and foundation, it reflects the energy we bring to every project: grounded strategy, intentional execution, and the kind of clarity that comes when you know you’re on the right path.

Natalia acts as a trusted partner — bringing a proven framework, brand-specific growth strategy, and sharp execution every step of the way.

At 444, we work with founders, investors, and high-growth brands across beauty and wellness to help you:

  • Launch (or re-launch) with confidence

  • Build brand equity that lasts

  • Scale with soul and intention

We specialize in brand strategy, creative development, and omni-channel marketing — delivering tailored solutions that help brands stand out, scale up, or reset with purpose. Whether you're building from scratch or evolving something with history, we help turn vision into momentum, and momentum into measurable results.

At our core, we value creativity, authenticity, and action. We don’t just build brands that look good — we build brands that move people.

Close-up of palm tree branches with long, green fronds against a neutral sky background.

Hi- I’m Natalia!

Note from the Founder

“I started 444 Consulting Group LLC to help beauty and wellness brands grow with clarity, intention, and impact. After a decade inside the industry, I’ve seen firsthand what it takes to build brands that not only resonate — but perform. I'm passionate about partnering with businesses of all sizes to bring their vision to life and drive meaningful, measurable growth”.

A young woman with long brown hair, wearing a black sleeveless top, smiling at the camera against a plain white background.

I’m a bilingual (English/Spanish), consumer-obsessed marketing leader with over a decade of experience building and scaling brands across the beauty and wellness space. From household staples at Henkel to clean, conscious Honest Beauty and viral, social-first Morphe — I’ve worked across every brand stage, business model, and region. I bring a grounded, intentional approach to every partnership — blending big-picture thinking with execution that delivers.

I specialize in:

Brand Building & Launching ⋆

GTM Strategy ⋆

Brand & Portfolio Development ⋆

Campaign Execution ⋆

Influencer & Social Marketing ⋆

Brand Building & Launching ⋆ GTM Strategy ⋆ Brand & Portfolio Development ⋆ Campaign Execution ⋆ Influencer & Social Marketing ⋆

Past & Present

Collage of various healthcare and beauty product brand logos, including Kotex, Kleenex, Huggies, Kimberly-Clark, Henkel, Schwarzkopf, Sexy Hair, Alterna, Kenra, Morphe, Pravana, Obagi, Honeywell, and Honest Beauty.

Brand Partners
From global powerhouses to breakout disruptors, I’ve helped build brands across every stage of growth.

By the Numbers

Results as good as the strategy

    • +350% over forecast and viral (Engagement: +149%, VV: +65%, Impressions: +68%) eyeshadow launch

    • +150% over forecast volumizing clean mascara launch

    • 4x Allure Best of Beauty Awards

    • $3.5M annual marketing budget managed + executed

    • Responsible for full-funnel campaign inclusive of strategy, messaging, budgets, timelines, channel plans, photoshoots and creative direction

    • 2 retail-exclusive brands ideated & pitched

    • 1 pro-hair brand incubated and launched with 86 SKU’s

    • Development of consumer target, portfolio strategy, pricing, merchandising, digital strategy, and launch packages

    • Integrated 7 professional hair care brands into Henkel’s portfolio through M&A transactions valued at over $1B USD

    • Fostered cross-brand collaboration, innovation, data-sharing, and market insights

    • Leveraged portfolio white spaces to drive price strategy, new product innovation, distribution overlay, and international expansion

    • Led & executed organic TikTok strategy | VV: +93%, Engagement: +47%, Following: +33% vs PY

    • TikTok Shop and Affiliate program | 300%+ growth in community size MoM

    • Execution of Influencer strategy exceeded EMV goals by +14% and driving +17% in community size

    • Directed PR agency efforts, achieving 538 media placements, 19 billion impressions, and $214 million in ad value YTD

    • 5 influencer events + 2 community events planned and executed

    • 30+ custom launch and re-animation mailers targeting over 2000 unique recipients over the years (micro-VIP)

    • 5 Full-Funnel Marketing Calendars (incl. innovation, hero re-pulse, and brand tentpole moments)

    • 10 Monthly Social Calendars (incl. content + copy)

    • 4 Promo Calendars (incl. retailer specific + seasonal strategy)

    • 4+ Innovation Calendars (incl. domestic and intl launch)

    • 13 full-time employees managed

    • 5 agency partners (incl. briefing, budget, and daily management)

    • Implementation of asset checklists, go-to-market timelines, and cross-channel project tracking

    • English/Spanish Bi-lingual

    • MICHIGAN STATE UNIVERSITY, The Eli Broad College of Business- Bachelor of Arts

    • UNIVERSITY OF CAMBRIDGE- Global Economics

    • Henkel 2017 Excellence Award

    • Henkel Intensive Leadership Retreat

    • Honeywell Leadership Development Program

    • Six-Sigma Green Belt

    • Certified Yoga Teacher

Word on the Street…

“Natalia is self-starting, agile, and resourceful. When it comes to planning and managing marketing activities, she is very organized, proactive and detail-oriented. Her passion for branding is genuine and deep and really shows in her storytelling and overall marketing expertise. ”
— Sr. Director, Creative & Ops
“Barely onboarded, Natalia had to jump in to lead urgent topics, such as kit proposals and hero launch planning. We’re now gearing up for our most organized and thoughtfully planned launch to date. Thank you, Natalia!”
— VP Marketing
“Thank you for the amazing marketing campaign that ignited product interest and excitement. You helped us win this Allure Best of Beauty award ❤️”
— VP Research & Innovation

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