Your partner in brand * vision, strategy, + soul *

Your partner in brand * vision, strategy, + soul *

Meet Natalia.

From brand launches to reinventions, she specializes in building holistic strategies that connect with consumers — and deliver results across every touchpoint.

She began her career in strategy-focused roles at CPG giants, where she built a deep foundation in analytics, operational excellence, and go-to-market discipline. That foundation became the launchpad for her evolution into a creative, data-informed marketing leader. Since then, shes helped develop and scale emerging brands, reinvigorate legacy names, and grow global portfolios across digital, DTC, professional, and retail channels — from mass to prestige.

Past + Present

By the Numbers

Results as good as the strategy

    • +350% over forecast and viral (Engagement: +149%, VV: +65%, Impressions: +68%) eyeshadow launch

    • +150% over forecast volumizing clean mascara launch

    • 4x Allure Best of Beauty Awards

    • $3.5M annual marketing budget managed + executed

    • Responsible for full-funnel campaign inclusive of strategy, messaging, budgets, timelines, channel plans, photoshoots and creative direction

    • 2 retail-exclusive brands ideated & pitched

    • 1 pro-hair brand incubated and launched with 86 SKU’s

    • Development of consumer target, portfolio strategy, pricing, merchandising, digital strategy, and launch packages

    • Integrated 7 professional hair care brands into Henkel’s portfolio through M&A transactions valued at over $1B USD

    • Fostered cross-brand collaboration, innovation, data-sharing, and market insights

    • Leveraged portfolio white spaces to drive price strategy, new product innovation, distribution overlay, and international expansion

    • Led & executed organic TikTok strategy | VV: +93%, Engagement: +47%, Following: +33% vs PY

    • TikTok Shop and Affiliate program | 300%+ growth in community size MoM

    • Execution of Influencer strategy exceeded EMV goals by +14% and driving +17% in community size

    • Directed PR agency efforts, achieving 538 media placements, 19 billion impressions, and $214 million in ad value YTD

    • 5 influencer events + 2 community events planned and executed

    • 30+ custom launch and re-animation mailers targeting over 2000 unique recipients over the years (micro-VIP)

    • 5 Full-Funnel Marketing Calendars (incl. innovation, hero re-pulse, and brand tentpole moments)

    • 10 Monthly Social Calendars (incl. content + copy)

    • 4 Promo Calendars (incl. retailer specific + seasonal strategy)

    • 4+ Innovation Calendars (incl. domestic and intl launch)

    • 13 full-time employees managed

    • 5 agency partners (incl. briefing, budget, and daily management)

    • Implementation of asset checklists, go-to-market timelines, and cross-channel project tracking

    • English/Spanish Bi-lingual

    • MICHIGAN STATE UNIVERSITY, The Eli Broad College of Business- Bachelor of Arts

    • UNIVERSITY OF CAMBRIDGE- Global Economics

    • Henkel 2017 Excellence Award

    • Henkel Intensive Leadership Retreat

    • Honeywell Leadership Development Program

    • Six-Sigma Green Belt

    • Certified Yoga Teacher